Search Engine Marketing / PPC / Adwords Campaigns Management
Adwords / PPC campaigns refer to the process of placing paid ads on search engines. The objective is to grab the search user's attention and directing them towards your website or landing page using well written and contextually placed text / Image ads.
In its true sense SEO combined with Pay Per Click (PPC) marketing together forms the backbone of a successfulSEM campaign and can ensure excellent results. Over time businesses have realized the importance of PPC / Adwords as an excellent marketing tool to reach audiences quickly. With the ever increasing number of web pages depending on SEO alone is becoming a complex and time consuming activity and thus adwords becomes the obvious choice.
Intelligent keyword research is crucial to the success of a PPC campaign as website owners want to see their investments result into measurable metrics. Google Adwords the leader in PPC marketing. There is Yahoo and Bing adwords too and though second fiddle good results can be expected from them if a campaign is managed right. Here is a snap shot of a Google search page showing SEM ads.
Pay Per Click (PPC) / Adwords is one of the most targeted and flexible forms of advertising. In a matter of hours high visibility can be achieved on search engines. A successful PPC campaign calls for good strategy, excellent campaign planning, close monitoring, analysis and regular optimisation to ensure high efficiencies. With adwords campaigns you can target users for a select set of highly relevant keywords, choose geographies, write ads for each keyword, use multiple landing pages, track clicks and conversions from keywords, track ads performance etc Strategic use of the Google Display network (GDN) ensures better results for each campaign and we evaluate the clients requirements for the same. From our side we ensure non performing keywords, ads are replaced with better performing ones.
We strategize, design and implement customised PPC / Adwords campaigns for our clients. For us, PPC campaign management assignments are not just about getting clicks, but about ensuring high relevancy among target markets which leads to better business opportunities for our clients. By utilising our services as an AdWords campaign management agency you get a team of experienced Search Marketing Experts, Copywriters, Content Writers whose endeavour is to achieve a high relevancy of visitors, better cost per conversion, higher conversion rates and excellent ROI on adwords marketing budgets.
We monitoring, test and analyse campaigns at regular intervals to ensure success. If you want to get started with Adwords campaigns or if your current PPC campaign is not performing to your expectations give an opportunity to make it work in your favour. Pay-per-click / Adwords campaigns cannot be packaged as a "one size fits all" program, it requires a unique strategy for each site/campaign and effective goal management.
In its true sense SEO combined with Pay Per Click (PPC) marketing together forms the backbone of a successfulSEM campaign and can ensure excellent results. Over time businesses have realized the importance of PPC / Adwords as an excellent marketing tool to reach audiences quickly. With the ever increasing number of web pages depending on SEO alone is becoming a complex and time consuming activity and thus adwords becomes the obvious choice.
Intelligent keyword research is crucial to the success of a PPC campaign as website owners want to see their investments result into measurable metrics. Google Adwords the leader in PPC marketing. There is Yahoo and Bing adwords too and though second fiddle good results can be expected from them if a campaign is managed right. Here is a snap shot of a Google search page showing SEM ads.
Pay Per Click (PPC) / Adwords is one of the most targeted and flexible forms of advertising. In a matter of hours high visibility can be achieved on search engines. A successful PPC campaign calls for good strategy, excellent campaign planning, close monitoring, analysis and regular optimisation to ensure high efficiencies. With adwords campaigns you can target users for a select set of highly relevant keywords, choose geographies, write ads for each keyword, use multiple landing pages, track clicks and conversions from keywords, track ads performance etc Strategic use of the Google Display network (GDN) ensures better results for each campaign and we evaluate the clients requirements for the same. From our side we ensure non performing keywords, ads are replaced with better performing ones.
We strategize, design and implement customised PPC / Adwords campaigns for our clients. For us, PPC campaign management assignments are not just about getting clicks, but about ensuring high relevancy among target markets which leads to better business opportunities for our clients. By utilising our services as an AdWords campaign management agency you get a team of experienced Search Marketing Experts, Copywriters, Content Writers whose endeavour is to achieve a high relevancy of visitors, better cost per conversion, higher conversion rates and excellent ROI on adwords marketing budgets.
We monitoring, test and analyse campaigns at regular intervals to ensure success. If you want to get started with Adwords campaigns or if your current PPC campaign is not performing to your expectations give an opportunity to make it work in your favour. Pay-per-click / Adwords campaigns cannot be packaged as a "one size fits all" program, it requires a unique strategy for each site/campaign and effective goal management.
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