Reducing Your PPC Bounce Rate

What Is Bounce Rate
If 100 people visit your website and 10 of them leave before clicking any further, you’ve got a 10% bounce rate. Most would say that 10% is a pretty good bounce rate. If your bounce rate is really high, it’s a good idea to analyse your PPC strategy and refine it.
Because you’re paying for every hit, you want to be sure that you maximise your ability to reach every visitor. There are a number of different considerations. Something might be turning people “off”. It’s time to investigate what and remedy it. Not all traffic is equal. Analyse your traffic and your strategies and you can minimise your PPC bounce rate and maximise your pay per click  dollar.

Is There Something Wrong With Your Ad?

The two line ad that brought that visitor to your landing page piqued their interest. Does your page deliver on the promise you made? An enticing ad is good but it’s only as good as the content on the landing page because otherwise, you’ve piqued enough curiosity but just cost yourself money when your website didn’t entice your visitor further.
Did you use “buying” keywords? There are phrases that you can bid on that, by nature, are more geared to someone ready to buy rather than someone browsing. Keyword research is important. The right keywords will help you attract the right prospect to your site.

Is There Something Wrong With Your Sales Copy / Design?
Did something on the page turn people “off”? Did the page take too long to load? Was it hard on the eyes? Did the way you tried to sell the product not hit the mark? Learn all you can about the elements of writing a great sales letter so you don’t turn people away before they get a chance to read all about your great product.

Are You Selling A Great Product?
Are you selling something that’s worth buying? Is there a demand for it? Is it value-priced? Hopefully you’ve done your due diligence and researched and used the product you’re selling so you know if it’s worthwhile.
Some internet marketers flog products that have high commissions and that have high gravity with sites such as Clickbank  but many do so without ever having used the product themselves. It’s in your best interest to know what you’re selling so you can adequately represent and sell it.

What About The Opt-In?
Not everyone is ready to buy on the first visit so it’s a good idea to try to obtain permission to market to visitors in the future. Once they’re on your site, can you get them to subscribe to your newsletter or opt-in so that they can receive a free-report that you can then use to guide them through an automated sales funnel? It’s great if you sell to them in the first visit but if you have an opportunity to get their attention in terms of permission marketing , the initial PPC bounce rate issue becomes somewhat less important.